E3 is just around the corner and the big three console manufactures are gearing up for the event. Sony and Microsoft will be holding their opening press conferences and making announcements about their upcoming next gen consoles, games and related services. In a recent memo to investors, Nintendo of America CEO Satoru Iwata made the decision to forgo the large conference for a series of smaller presentations. Events will be held separately for retail outlets and the gaming press. Nintendo points to the success of their Nintendo Direct presentation and the desire to focus more attention on their software lineup for the Western consumer. These press conferences aren’t just for gamers or the gaming press; the main stream media, corporate analysts, investors and industry partners are also invited. The smaller events will be behind closed doors, so Nintendo is currently looking at ways to bring the information discussed to the American fans. Japanese fans will be getting their own Nintendo Direct during E3.
Iwata states in the memo, “First, we decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past. Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market.”
Last year Nintendo released the Wii U, their next gen console, so it’s not all that surprising that they have decided to forgo the large scale conference for a series of smaller ones. With games like New Legend of Zelda: A Link to the Past, Mario and Luigi Dream Team, New Super Luigi U and Earthbound, Nintendo will have plenty of games to discuss for the 3DS and Wii U.
“At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately.” Iwata also tells investors, “As a brand new challenge, we are working to establish a new presentation style for E3.”
Whatever Nintendo decides to do at E3 this year, stay tuned to Gamer Horizon as we will bring you the latest news from Nintendo, Sony and Microsoft during E3 in June.